When Realtors and Others Give Up the Brick and Mortar

As the owner of a marketing and advertising consulting firm that targets all small businesses, in particular, the Real Estate industry, I totally agree with Davison from 1000Watt Consulting that the need is there for an increased presence on the web versus a brick and mortar establishment. What I recommend to clients is to look for ways to increase their web presence while adding additional revenue streams.

There are two very good products that allow virtually anyone to publsih their own eZine in no time at all. One is The FrogPond Publisher 2008 available at FrogPond.com or by contacting Susie Hale via email at susie@frogpond.com. The other is called the Extremus Publisher and is a product that we have just licensed to launch and information can be had by contacting info@ardynnmedia.com.

Both of these products have tremendous viral potential and the great thing is that they both have access to pre-written articles that can be used when a publisher does not have the time or the skill to write a magazines worth of information.

Not only is it suitable for any industry, but can have a broad or narrow target, depending on the desired effect of the publisher. The advertising banners are a great way to add revenue to any bottom line. The end result will be a higher Google ranking with more information that helps to build a brand or products credibility. When this happens, the consumer feels more comfortable with doing business with your business.

Let's face it, consumers do research and the # 1 source is the internet. So increase your presence and look at every possibility when making the move from brick and mortar to cyber space.