The act of getting dressed each day helps one company in their quest for viral marketing

While dodging rain showers at the American MusicFest this past weekend, I came across a young man that was encouraging people to register to vote. Since I have been voting from the time I turned of age, I started to dismiss him, but as he turned to catch the next passerby, I noticed something odd about his feet. His SHOES had fingers! When I asked about the shoes, he was more than happy to talk about them and the company that produces them. The only other instances I can think of where a consumer was so excited about a piece of clothing is those instances where someone has finally been able to buy themselves a very expensive designer label. He couldn't stop talking about how great they were (once you learned the trick of slipping them on) and even took them off and stood barefoot in the street to show us every detail of the shoe.

The shoe is contoured to your foot and provides a pocket for each toe. The sole of the shoe has, what I would call, tiny treads like on a car tire. They come in a number of styles and colors and are comparable in price to a good pair of running shoes. Vibram USA, which is based out of Concord, MA is run by Tony Post, President and CEO. Time Magazine named Vibram FiveFingers as one of the Best Inventions of 2007.

When a product has been designed and meets certain needs, then consumers often will tout it to their friends and family, but then you add the uniqueness that Vibram FiveFingers has to offer and you have an instant viral campaign with out spending advertising dollars.

I mean, I have been telling people about them for 3 days now and emailing over links to their website.