Where do you stand? What would it take to get your attention for a new business?

I have been sitting around looking at the foundation of our firm and how we got here. Mid sip of my luke warm coffee I realized that the model we strove so hard to build would not be enough for all new ventures. So I would like to hear from you on what type of event, ad, stunt etc would it take to get you to call about a product or service from a company you have never heard of. All comments will be shared as an open forum and the data received will be provided to entreprenuers across the country. No matter where you are in the world or what your expertise is in, I want to hear from you.