Monday, June 23, 2008

Should Apple be worried with Sprint's Instinct?

Instinct is no longer something just some of us have, now that you can purchase it at Sprint. I have been awaiting the arrival of the first true competitor for Apple's iPhone which much anticipation. The Hollywood style marketing was genius, right down to the design of the box. When the salesman finally handed me the box, it was like I was being given a gorgeous gift. I couldn't wait to get home.

The minute I walked in the door I started to play with the phone and was nicely surprised at how easy it was to get through the various applications. There was no need for me to even open the book. The speed is great and so far the only draw back I can find is that the battery life is a short 3 hours (but they do give you an extra one).

As a marketing professional I always look at the marketing, design and advertising aspects of a product before I test it out. I then look to see how that product is going to benefit me as a busy professional with a business to run. The Instinct allows me to actually go on appointments with out a laptop (since most of my files are housed in cyberspace) and that is tremendous since I need ready access to our companies portfolio at all times. About the only thing I can not do with the phone is actual design work, but I am working with my developers to give me a web based program to meet that need as well.

0 What Do You Think?: