Before the advent of money, products and services were exchanged using the barter system. Even though ancient Mesopotamians where among the first to use a variation of money, the barter system is still strong today. It is a great way for small businesses to gain marketing help, with out having a budget. There are small firms across the country that are more than willing to exchange services or goods, in exchange for their marketing experise. There are even media companies that are willing to exchange advertising space to assist small businesses get off the ground.
Using the barter method takes much of the stress off of an entreprenuer as he/she struggles with the multitude of pieces that need to be placed in the puzzle called "Their New Business". Pick up the phone and call some of the smaller firms in your area, and don't get discouraged if they are not up for the idea because there are many more firms out there.
A nice caveate to using the barter system is that he helps you build solid relationships with other buinesses that can lead to referral business and cross branding. Be creative and just ask. The worst that can happen is that they say NO.
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