At times the most obvious idea has been starring at us all along. I was working on a mailing this morning and it dawned on me that we had not thought of every aspect of the project. We had a great letter and flyer and of course the business cards and envelopes...but what about the postage. I knew that messages and logos could be used with postage machines but I realized that I could probably have cutome stamps produces for the full effect. A simple Google search produced a multitude of companies like Zazzle.com and the cost is great!
Now my challenge is what type of image do we want it to reflect. Ideally we want to have it target specific. My initial thought plays on the idea that it takes 6 image impressions to get a message across so what not order the smallest batches available and have the persons photo (to whom you are mailing) as the stamp. Most people have photos available on the web.
Would you be more inclined to call a marketing or ad firm that caught your attention in that way? I would, even if it was to ask where they got the photo.
Another great idea is for Realtors since they tend to use their photo on all marketing and branding pieces. With one traditional mailing they can get their image in 3 times...the stamp, the business card and the letterhead.
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