When I sat down yesterday to come up with a marketing stunt that would give us maximum exposure and be entertaining (remember, we are branding ourselves to the masses in order to build a household name) at the same time, I realized that it would take a lot of planning and massive amounts of national coverage...and that's before we consider the man power that it is going to take in order to get entire communities involved.
The goal of the event will be to drive traffic to local businesses around the country and build brand recognition for a media company with the masses. It is challenging due to the fact that there are no marketing or ad firms out there that have become a house hold name, which is exactly what we are striving for. The questions that I have been asking myself are: Can I get the buyin of small businesses around the country? How far out should we plan? What type of event or stunt will grab the masses attention (I am reminded of Volvo's stunt of burying a car and leaving clues) What type of giveaway will be enticing enough as an end prize for each market? Will the typical consumer allows us to create a national database of email addresses (to deliver details and instructions) that will be shared with the participating businesses in their home market?
As I answer each of these questions, and more, you will see the results posted to the right of this blog as an educational guide to building a major branding event/stunt.
The Adventure STARTS now.....
0 What Do You Think?:
Post a Comment