Marketing and advertising is what I do, and I do it well, but how do we know when a particular line has been crossed? A few weeks ago I wrote a post titled Does SEX Sell? where I explored the idea of one form of shock advertising and the human body. I started to think that there were other forms of advertising that would be even more shocking that maybe we just don't see as much of here in the US, so I did a google search and was I surprised. I came across an ad for United Colors of Benetton on BrandChannel.com that talked about SHOCK Advertising and depicts an ad with 3 human hearts in it. I understand the premise behind the ad that we are all the same on the inside but realistically I can't get the image out of my head and I used to love shopping at Benetton. For me the lingering effects of the ad are enough to deter me from shopping at Benetton (and I spend 10's of thousands of $'s a year on clothes).
I know what you are thinking..that publicity is publicity, but when it is detrimental to a company's bottom line the ad should be rethought. I am but one customer who has seen the ad, how many others out there feel the same way?
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