What do you mean you're my customer?

Unfortunately the holiday weekend is over and it's time to jump back to reality. I attended the Harrisburg Arts Fest this weekend and was highly impressed with the overall turnout. This event kicks off the summer season here in Central PA and is usually one that I tend to avoid as I am more inclined to like Old Master artwork than anything modern or kitchy. As I was walking around my attention was caught by a woman having a conversation with a crafts vendor who was asking the woman to come and share a project with her Girl Scouts Troup. They were going back and forth about the complexity of the project when it dawned on me that this woman, albeit not a typical business person, was still a potential customer of mine. They and the thousands of other local youth groups depended on things such as bake sales and flea markets etc to make money for their organizations. Why not be the one to provide them with product ideas and the support they would need to raise money to get them through the next year or whatever.

So even though I was not actively working that day, I was enlightned yet again about who my target audience truley entailed. In todays economy and the multitude of competitors that we all face, why not take the road less travelled to help us succeed. We need to be ever vigilant in identifying our target audience and let inspiration and knowledge come from whereever we can get it. We do not always need to rely on the statistical reports that various agencies and oraganizations produce.