The Well Has Sprung: Trade Show creativity at it's best!

Where would a company go to ensure that their limited marketing dollars where well spent in order to maximize their ROI? TRADE SHOWS, of course. I would say that most businesses have no idea what the true value of a trade show is. For the new business, trade shows provide the ultimate platform to build brand awareness. Since new businesses tend to be on a very strict budget, they have the opportunity to intereact with their target audience in an enviornment that is keen to their doing business. Attendees are expecting to be approached so they actually asre meeting you half way.



"The popularity and success of trade shows is growing at an enormous rate. Currently there are 4700 trade shows in the U.S. alone with over 130 million attendees. Most organizations allocate 6-10% of their overall marketing budget for trade shows which can reach up to 80% of their target audience. 64% of all attendees share information received at a trade show with 4+ people and trade show leads overall are 38% cheaper to close." says Neil Carroll of TPS Displays out in Richmond, VA.



The first few times a company exposes themselves to a trade show should be in the form of an attendee. This limits the cost involved as well as let's the business decide the best approach for the trade show presence. There are also consulting firms across the country that will work with you to ensure that your presense at a trade show is optimized. It typically will cost the same as if you were to not use their services, since they have the ability to maximize their buying power on your behalf.



A couple great examples are Comic Con and the National Association of Realtors Annual Expo. These shows show Trade Show creativity at it's best! Take a chance and explore the possibilities that arise from trade shows. You won't be disappointed.