As I was speaking with a new client the other day over a cup of coffee, I received yet another insight in the mind of small business owners and their preception of what they are allowed to do. She mentioned that she had never had a Press Release done for her firm. This is after being in business for 10+ years! When I asked her why they had never done a release she informed me that she always felt it was for large companies.
Well, needless to say, I set her straight and reminded her that with the advent of the internet, that was one of the doors that were now open to her. There are over 60 million blogs world wide, and as of Sept. 2005 there were over 10,000 magazine titles in print in the US alone. Once you add the newsletters and eZines out there, it becomes an untold # of publishers that are always looking for appropriate content.
By doing a press release you are actually providing a service to all of them in the form of information that needs not be tracked down. With newswires such as PR9.net and Free Press Release out there that don't charge a penny, it simply takes a few minutes to set up an account and learn the format that each requires for a news release (I have added a complete list to the right of this posting). You also need to remember that Press Releases are not just for announcements, but are an ideal tool for branding your company. I suggest that you come up with a monthly schedule and STICK TO IT! If there is no particular news about your company that you wish to share, then provide educational information that is targeted to your demographic audience. Not only are you keeping your name out there, by you are increasing your web presence AND helping to educate your consumers.
Now, you are probably saying that you can't write and that's OK, because there are services out there like Ardynn Media out of Harrisburg, PA that will write a release for a fee or even barter the service. Be proactive and get started TODAY.
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