It's been a little over a year since the concept of Ardynn Media was born and now that we have officially launched I wonder if we did it big enough. We have strategically placed marketing mediums across the internet as well as developed our own magazine to act as a branding tool. Not only is it designed to be a fresh take on modern marketing mediums, but has allowed us to found a way to align ourselves more closely with small business owners than any other publication out there. The Lime launches live June 1st. And we are offering free subscriptions through the end of the year.
For those that insist social networking sites such as http://www.linkedin.com/, http://www.facebook.com/ and http://www.myspace.com/ are just a few of the communites we are members of. We have jumped on board. Each of them allows us to promote specific product lines to a highly targeted audience and has shown us why we need to tailor the ads for those mediums in order to get noticed. It is working tremendously well so far.
We have also developed niche marketing pieces for the smallest of demographics and are painstakingly taking the time to add to the appropriate websites.
We have also started the Trade Show and Event process with NAR's Mid-Year Legislative Conference in Washington DC. The Power Broker Forum gave us insight on the current state of the Real Estate market. Now that we are back in the office we can tweek our approach for that specific group to meet their needs in such a rough economic climate.
The last piece of our puzzle as we launch is the release of our Affiliate Program. Our advertisements will be appearing on numerous sites around the country (some of them our actually regional competitors - which I'll talk about tomorrow).
So again, I wonder if it is a big enough presence. Only time and $ will tell.
For those that insist social networking sites such as http://www.linkedin.com/, http://www.facebook.com/ and http://www.myspace.com/ are just a few of the communites we are members of. We have jumped on board. Each of them allows us to promote specific product lines to a highly targeted audience and has shown us why we need to tailor the ads for those mediums in order to get noticed. It is working tremendously well so far.
We have also developed niche marketing pieces for the smallest of demographics and are painstakingly taking the time to add to the appropriate websites.
We have also started the Trade Show and Event process with NAR's Mid-Year Legislative Conference in Washington DC. The Power Broker Forum gave us insight on the current state of the Real Estate market. Now that we are back in the office we can tweek our approach for that specific group to meet their needs in such a rough economic climate.
The last piece of our puzzle as we launch is the release of our Affiliate Program. Our advertisements will be appearing on numerous sites around the country (some of them our actually regional competitors - which I'll talk about tomorrow).
So again, I wonder if it is a big enough presence. Only time and $ will tell.
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