I was in the garden this morning having my 5th cup of coffee while contemplating new ways to reach the masses. Having an active imagination does not always lend a helping hand and I was seriously struggling with finding that one "GREAT" idea that would ensure a new product launch taking off. As the coffee began to take hold, so did an idea - or at least the beginnings of one, I thought about the up coming summer and all of the street fairs in NY, SF and other metro areas and the hundred's of thousands of visitors that come through by the end of each day. What would give me the most IMPACT for my money? What will it take to get them to remember us the next day? What is the goal of the promotion? Why that target audience? What is the appropriate apporach for that audience? .... These are the questions I started ask myself. I knew that I had a good start, by simply recognizing the potential of having a presence at that particular type of venue. Now is the need form a detailed attack plan. Remember that a company or product launch needs to carefully and fully thought out. It is worth the extra time it takes before going after that first sell, but not only will it give you an apropriate launch while giving you maximum exposure, it helps you learn how to build a strong company or brand because it will help you learn some very important information that all companies must learn if they hope to be successfull. That is ... who their customers actually are, how they will need to be approached, what is the cost to acually reach them, why they need a detailed budget from day one, and much more.
The stronger the marketing plan / strategy, the more effective you will be at reaching and closing a larger percentage of your customer base.
These are things that I have to remind myself of on a daily basis. With my focus strong, I am able to strategically plan my launch and give Ardynn Media a fighting chance.
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